First, let me say that I have benefited from both the GI Bill and reenlistment bonuses in the Army and thought that they (particularly the GI Bill) can have a positive benefit which goes beyond just getting recruits to fill enlistment quotas. But I have to admit, I’m getting a bit uneasy with the combination of lowering standards and sending enlistment bonuses sky high in order to gain new recruits.
These policies are incredibly short sighted and may make quarterly recruiting numbers look good but they’re really just pushing off the day of reckoning a few years.
The new enlistment bonus ($40,000 for active duty troops) seems particularly designed to attract people who will do one tour and get the hell out of dodge. According to Fred Kalpan at Slate:
…the cash is handed over only after the recruits finish their service, they will have an incentive not to re-enlist for a second term, much less to make a career of the military.
Ah…brilliant.
So, in four years we’ll have a bunch of soldiers deciding if they should stay in the military or not. If they stay in, they may be looking at additional combat deployments and the trials and tribulations of military life. If they get out, they get a $40,000 check plus up to $73,000 for college. Let’s face it, many will get out.
So, what happens then? Assuming the wars in Iraq and Afghanistan aren’t over and we aren’t in some sort of major depression with significant unemployment, the military is still going to have trouble recruiting. So, those bonuses or ones like them will have to be retained. Even if, the wars are over, is it likely that people will come to view this high level of incentive as the new ‘floor’ of incentives for military service. What are recruiters going to say in 4 or 5 years when a kid comes in and says her brother got over $100,000 in bonuses and wants the same (or better) deal? Will they settle for half that?
Many of us serve in the military because we want to, not because it’s a huge money making proposition. Yet, it seems the Army is spending all its time trying to reach those who live by cost-benefit analysis.
The Marines have done a much better job at keeping the focus of service on duty and less on making a buck. While they’re able to do that in part because they’re a smaller force a can’t help feeling that the Army really missed an opportunity in the wake of 9/11 to appeal to people’s patriotism to join the military. And the further we go down this path of buying people’s service, I think the harder it’s going to be to turn around and go with an alternative path to get people to serve.